How One CrossFit Class Launched a Social Media Career


You’ve heard of Missy Elliott, Timbaland, and Busta Rhymes. Now meet the Warner Music Group executive who signed them to music-publishing deals: Angelique Miles. However, that was then—this is now. Her platinum-producing music-industry career past tense, today the 53-year-old Queens, New York native is a beauty, fitness, and travel expert with nearly 50,000 Instagram
followers.

Getting to What’s Next

But there’s always a here that precedes getting to there. For Miles, that was taking up CrossFit. Over a decade ago (long before the company’s CEO founder-fueled controversy), she began to notice people “posting all these crazy workouts.” Miles recollects, “I was like: Wow.

She joined a “box” (i.e., a CrossFit gym). While she’d always been a big fan of classes—particularly “boutique fitness,” including Pilates and barre—at the time CrossFit felt unique. “They had these insane workouts—things I never would have done on my own, like Olympic weightlifting,” she recalls. “They’d have me lift, run two miles, and come back and lift some more. That really changed my relationship with fitness. I’d never run more than a half mile before. I hated running. I never lifted more than a few pounds before CrossFit.”

Making Moves

Miles was in her mid-40s at the time, getting older, and starting to gain weight, so she decided to take her “wellness more seriously.” The there occurred because the dawn of CrossFit converged with the popularity of social media platforms. “Because the workouts were so difficult and challenging,” Miles began posting hers on Twitter. “I felt like: Somebody else needs to know I did this,” she says. Like most people at social media’s advent, her posts were random. Then she noticed that her workout posts, in particular, “started resonating with people.”

On the flipside, her storied music career had collapsed. Her time at Warner in the rearview mirror, she was cobbling together work from smaller labels—with far less compensation and shine. But even “those doors kept closing.” Miles’ A-ha: “It just wasn’t what I was supposed to be doing anymore. After really coming to terms with the last door that slammed in my face, I was like: OK. This isn’t going to work. I’m at rock bottom financially. Whatever I do next is going to be entry level. So, it should be something I want to do and enjoy.”

A Social Network

Miles passively noticed other people beginning to monetize their social media feeds. Her vision: “I want to wake up every day and work out, practice other forms of selfcare and wellness, and monetize it. So, guess what happened?“ A brand called Lifetime Fitness reached out in 2016, offering Miles her first social media campaign.

“The money was good,” she shares. “And I was like: Oh, this is really a thing. My next campaign was long after that, but once I got the bug, once I realized this was a business, is when I really started posting more content with a purpose.”

No Limits

That early CrossFit experience taught her: “The body can do amazing things—there are no limits to what you can accomplish when it comes to fitness.” Currently engaged in new fitness routines, Miles’ observation of her wellness journey applies equally to her life: “I’m always doing new things. I never stick with just one thing. I’m always changing.”