Brightly is a membership company and digital platform built to fuel life 50+. We make it easier to supercharge your second act by offering tools, benefits, content, and inspiration for living life fully charged.

Brightly brings original content and tools to help prioritize, plan and take action on what’s most important in this new life stage. Bucket list travel. Smart skill up-leveling. Career pivots. Caregiving. Downsizing, upsizing, rightsizing. Wellness. And more. We offer:

  • Voices of experts, influencers, and a community all living life 50+
  • Tools that simplify, solve and organize, built just for this lifestage
  • Benefits that really matter, personalized and curated from top brands

Brightly was founded in 2019 by digital industry veterans who have launched and led top life stage companies including BabyCenter and The Knot. Now is the time to focus on the priorities and potential of an audience most in need of a new approach — today’s 50+ audience — it’s time for Brightly.

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