Welcome to Career Craft, a weekly roundup of expert advice to fuel your second-act career. Each week, we feature five experts on the week’s theme. Today, we launch Career Craft: Take Five, offering a deeper dive from one industry expert.
Job hunting is hard. Updating your LinkedIn should be easy. It’s been a bunch of months. We can all use some easy.
Put your best foot forward with 5 ideas to get you noticed on the world’s biggest career stage.
Leverage “Open to Work”: LinkedIn has a new visual display option for job seekers. The new “Open-to-Work” feature is a visual statement — a green frame around your headshot — signaling that you are available for work and looking to field offers and opportunities. Conducting a secret job hunt? Keep your job hunt private by selecting “Recruiters Only” with the privacy filter, “Choose who sees that you’re open.”
Feature Your Awesomeness: Shine a light on your work by adding a key profile section, the “Featured Section”, which lets you spotlight press clips, videos, and link out to your website, podcast or digital portfolios. Show, don’t tell.
Get Smart: LinkedIn’s news team produces a weekly newsletter #GetHired with job hunting advice, news, tips and more. And follow #GetHiredLive on LinkedIn for video chats with experts. LinkedIn is also offering its 20 most popular LinkedIn Learning courses for free until September 30th. Back to school!
Power Your Pitch: Still using your job title as your headline? Time for a new approach. Especially if you are in between gigs and without a job title. Think of the headline as your elevator pitch – that critical first chance to share your professional value. Commit to powering your headline with keywords before the week ends.
Be Intentional: LinkedIn is a social network so be social. Interact with your network weekly – it can be as simple as liking, sharing or commenting. Every interaction boosts your reach to your network and beyond. Keep in mind that networking is a two-way street. Be of value to others – offer to write recommendations, share interesting job opportunities, and connect like-minded peers.
The news about the labor market and economy continues to be daunting. But hiring is happening. So, if you’re job hunting, hang in there!
Katie Fogarty runs The Reboot Group, a communications consultancy that works with clients and companies to tell better career and brand stories on LinkedIn.